Fat Hair
In this commercial for Hoyu USA we show that a damsel is never in distress when she has good hair.
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Continue ReadingSuperlux Role Tag: visual effects
Miss Universe
To package the world’s premiere glamourfest, TNT Latin America turned to Superlux. Our winning idea: drape fetching models in national flags. We also shot the flags separately, translating fluid fabric…
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Continue ReadingNerf Sports
Superlux teamed with Trick 3D and Spyplane to create animated titles and effects for this spot for Nerf and Cartoon Network.
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Continue Reading55th Grammys
The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …
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Continue ReadingSOL
How far would you go, to keep what matters most? SOL, Superlux’s sci-fi-themed, 48-hour Film Project debut, won best actor in the Atlanta competition, and was an official selection at…
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Continue ReadingSEEberger
Superlux created these in-scene effects to illustrate the number-crunching powers of a mythical red telescope, in a provocatively voyeuristic brand film by Quo Vadis.
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Continue ReadingCinema A La Carte: Battle
In this audience-feedback movie block, two films compete – for the same time slot. It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…
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Continue ReadingLatin Grammy Awards
Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards. We shot dozens of…
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Continue Reading53rd Grammys
When TNT-Latin America acquired broadcast rights to the 53rd Annual Grammy Awards, they turned to Superlux for their on-air package. AD Eric Carros designed a floating grid of video panels…
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Continue ReadingNorth Highlands
This motion-graphics brand film came with an interesting challenge: illustrate the entire story with symbols from the client’s brand library. (OK, we snuck in a few extra icons but the…
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Continue ReadingAmerican Music Awards
Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts. Then implement the consensus favorite: shoot…
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Continue ReadingAT&T Quick-Messaging Phones
To satisfy the demands of hyperactive lifestyles, AT&T was brought to market a range of phones with full QWERTY keyboards. How better to express the benefits of these messaging-centric products…
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