American Music Awards

Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts.  Then implement the consensus favorite: shoot over a dozen Atlanta musicians – rock, country, hip-hop and roots – and integrate that footage in a star-studded Americana-meets-Marshall-stack aesthetic that blends collage, 2D and 3D animation.

animation directing shot visual effects concept design editing