Ronald McDonald House Charities - Heroes

Ronald McDonald House Charities

Superlux partnered with Craig Miller Productions to produce this PSA for the Atlanta Chapter of Ronald McDonald House Charities.  We wanted to make a spot that would appeal to kids, spurring conversations with their parents about RMHC. So we wrote a tale of everyday kids as superheroes, fighting chronic illnesses portrayed as cel-animation monsters. The spot’s effectiveness was confirmed when it was subsequently picked up in 30 additional markets.

design editing animation creative direction color correction writing