To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library with original 2D and 3D animation to create a series of targeted vignettes that play in a continuous loop. The vignettes were delivered in a range of custom aspects, framings and formats, to accommodate both window-mounted flat screens and external projectors.
