Fat Hair
In this commercial for Hoyu USA we show that a damsel is never in distress when she has good hair.
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Continue ReadingSuperlux Role Tag: editing
Benz Research & Development
The industry-leading purity of Benz R&D’s monomers has meant renewed clear eyesight for tens of millions of cataract patients. Telling Benz’ high-tech story requires clarity and precision. Here’s a montage…
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Continue ReadingMiss Universe
To package the world’s premiere glamourfest, TNT Latin America turned to Superlux. Our winning idea: drape fetching models in national flags. We also shot the flags separately, translating fluid fabric…
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Continue ReadingBenz Quality, Benz Innovation
Pat Benz is a brilliant scientist, whose insight and dedication to process have led him to create the purest and most naturally performing IOL monomers on earth. What’s an IOL…
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Continue ReadingPergo Holiday Weekend Sale
Teach old dog (footage) new trick? When Pergo Flooring’s mascot (a harlequin Great Dane named, fetchingly, Pergo) had been engaged for a how-to-install video, the producers presciently capture ample b-roll…
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Continue ReadingAT&T Storefronts
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue Reading55th Grammys
The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …
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Continue ReadingCinema A La Carte: Battle
In this audience-feedback movie block, two films compete – for the same time slot. It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…
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Continue ReadingAT&T Storefront Signage
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue ReadingBRD Elegant Technology
Benz R&D, creators of the purest and most naturally performing human-lens replacement implant materials on earth, are also pioneers in lens manufacture. We used extreme close-up camera lenses to capture…
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Continue ReadingRonald McDonald House Charities
Superlux partnered with Craig Miller Productions to produce this PSA for the Atlanta Chapter of Ronald McDonald House Charities. We wanted to make a spot that would appeal to kids,…
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Continue ReadingLatin Grammy Awards
Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards. We shot dozens of…
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Continue Reading53rd Grammys
When TNT-Latin America acquired broadcast rights to the 53rd Annual Grammy Awards, they turned to Superlux for their on-air package. AD Eric Carros designed a floating grid of video panels…
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Continue ReadingAmerican Music Awards
Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts. Then implement the consensus favorite: shoot…
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Continue ReadingAGCO: The Tractor You Built
When Global agricultural equipment leader AGCO set about reinventing the medium-horsepower tractor, they asked their customers what features and capabilities they wanted. Years of in-depth research led AGCO to build…
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Continue ReadingAT&T Quick-Messaging Phones
To satisfy the demands of hyperactive lifestyles, AT&T was brought to market a range of phones with full QWERTY keyboards. How better to express the benefits of these messaging-centric products…
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