Fat Hair
In this commercial for Hoyu USA we show that a damsel is never in distress when she has good hair.
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Continue ReadingSuperlux Role Tag: directing
Benz Research & Development
The industry-leading purity of Benz R&D’s monomers has meant renewed clear eyesight for tens of millions of cataract patients. Telling Benz’ high-tech story requires clarity and precision. Here’s a montage…
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Continue ReadingMiss Universe
To package the world’s premiere glamourfest, TNT Latin America turned to Superlux. Our winning idea: drape fetching models in national flags. We also shot the flags separately, translating fluid fabric…
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Continue ReadingBenz Quality, Benz Innovation
Pat Benz is a brilliant scientist, whose insight and dedication to process have led him to create the purest and most naturally performing IOL monomers on earth. What’s an IOL…
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Continue ReadingAT&T Storefronts
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue ReadingSOL
How far would you go, to keep what matters most? SOL, Superlux’s sci-fi-themed, 48-hour Film Project debut, won best actor in the Atlanta competition, and was an official selection at…
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Continue ReadingCinema A La Carte: Battle
In this audience-feedback movie block, two films compete – for the same time slot. It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…
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Continue ReadingAT&T Storefront Signage
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue ReadingBRD Elegant Technology
Benz R&D, creators of the purest and most naturally performing human-lens replacement implant materials on earth, are also pioneers in lens manufacture. We used extreme close-up camera lenses to capture…
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Continue ReadingLatin Grammy Awards
Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards. We shot dozens of…
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Continue ReadingBlowout
In the superhero business, you’ve got to roll with the punches. At a soiree hosted by super-brain Liam, old friends and foes reminisce over past misadventures. Big egoes and fragmented…
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Continue ReadingAmerican Music Awards
Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts. Then implement the consensus favorite: shoot…
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