Ronald McDonald House Charities
Superlux partnered with Craig Miller Productions to produce this PSA for the Atlanta Chapter of Ronald McDonald House Charities. We wanted to make a spot that would appeal to kids,…
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Continue ReadingSuperlux Role Tag: design
Latin Grammy Awards
Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards. We shot dozens of…
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Continue ReadingVictoria’s Secret Fashion Show
It’s the Sexiest Night on Television – and in Latin America (a solid contender for World’s Sexiest Region) the Victoria’s Secret Fashion Show aired with a graphics package by Superlux. …
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Continue Reading53rd Grammys
When TNT-Latin America acquired broadcast rights to the 53rd Annual Grammy Awards, they turned to Superlux for their on-air package. AD Eric Carros designed a floating grid of video panels…
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Continue ReadingBlowout
In the superhero business, you’ve got to roll with the punches. At a soiree hosted by super-brain Liam, old friends and foes reminisce over past misadventures. Big egoes and fragmented…
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Continue ReadingNorth Highlands
This motion-graphics brand film came with an interesting challenge: illustrate the entire story with symbols from the client’s brand library. (OK, we snuck in a few extra icons but the…
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Continue ReadingNutrilite
For this spot, Superlux proves less can be more, as we interconnect deceptively minimal animations to bring to life a series of healthy-lifestyle cons – representing the benefits of the…
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Continue ReadingAmerican Music Awards
Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts. Then implement the consensus favorite: shoot…
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Continue ReadingAGCO: The Tractor You Built
When Global agricultural equipment leader AGCO set about reinventing the medium-horsepower tractor, they asked their customers what features and capabilities they wanted. Years of in-depth research led AGCO to build…
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Continue ReadingCenter for Civil and Human Rights
During the turbulent 1960’s, Atlanta took the lead in non-violent social change, marshaling the talents of dynamic leaders from government, business and community. 40 years later, in this same spirit…
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Continue ReadingAT&T Quick-Messaging Phones
To satisfy the demands of hyperactive lifestyles, AT&T was brought to market a range of phones with full QWERTY keyboards. How better to express the benefits of these messaging-centric products…
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