Superlux Role Tag: design

Fat Hair

In this commercial for Hoyu USA we show that a damsel is never in distress when she has good hair.

0 Comments

Continue Reading

Miss Universe

To package the world’s premiere glamourfest, TNT Latin America turned to Superlux.  Our winning idea: drape fetching models in national flags.  We also shot the flags separately, translating fluid fabric…

0 Comments

Continue Reading

Coca-Cola’s Secret Time Machine

To celebrate Coca-Cola’s 125th anniversary, Superlux created a historical rewind of the Company’s history – starting in 2036.  Superlux scripted a 6-minute journey, envisioning and depicting future Coke innovations as…

0 Comments

Continue Reading

Nerf Sports

Superlux teamed with Trick 3D and Spyplane to create animated titles and effects for this spot for Nerf and Cartoon Network.

0 Comments

Continue Reading

Benz Quality, Benz Innovation

Pat Benz is a brilliant scientist, whose insight and dedication to process have led him to create the purest and most naturally performing IOL monomers on earth.  What’s an IOL…

0 Comments

Continue Reading

AT&T Storefronts

To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…

0 Comments

Continue Reading

55th Grammys

The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …

0 Comments

Continue Reading

Cinema A La Carte: Choice

It’s Genre v. Genre, when viewers text to decide which films get aired in the this weekly movie block.  For the voting frenzy, Superlux conceived an army of arcade-style genre…

0 Comments

Continue Reading

SOL

How far would you go, to keep what matters most?  SOL, Superlux’s sci-fi-themed, 48-hour Film Project debut, won best actor in the Atlanta competition, and was an official selection at…

0 Comments

Continue Reading

Whole Foods House Recipes

To leverage digital signage in their stores, Whole Foods Markets tapped Food Network star Alton Brown to develop recipes around their high-value house brands Artisan and 365. Brown’s company reached…

0 Comments

Continue Reading

SEEberger

Superlux created these in-scene effects to illustrate the number-crunching powers of a mythical red telescope, in a provocatively voyeuristic brand film by Quo Vadis.

0 Comments

Continue Reading

Cinema A La Carte: Battle

In this audience-feedback movie block, two films compete – for the same time slot.  It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…

0 Comments

Continue Reading

Our Future is Green

From the conversion of an abandoned granite quarry to a 2-billion-gallon reservoir and 300-acre city park, to the realization of the world’s largest brownfield reclamation project, to the revitalization of…

0 Comments

Continue Reading

AT&T Storefront Signage

To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…

0 Comments

Continue Reading

BRD Elegant Technology

Benz R&D, creators of the purest and most naturally performing human-lens replacement implant materials on earth, are also pioneers in lens manufacture.  We used extreme close-up camera lenses to capture…

0 Comments

Continue Reading