Superlux Role Tag: design
Fat Hair
In this commercial for Hoyu USA we show that a damsel is never in distress when she has good hair.
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Continue ReadingMiss Universe
To package the world’s premiere glamourfest, TNT Latin America turned to Superlux. Our winning idea: drape fetching models in national flags. We also shot the flags separately, translating fluid fabric…
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Continue ReadingCoca-Cola’s Secret Time Machine
To celebrate Coca-Cola’s 125th anniversary, Superlux created a historical rewind of the Company’s history – starting in 2036. Superlux scripted a 6-minute journey, envisioning and depicting future Coke innovations as…
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Continue ReadingNerf Sports
Superlux teamed with Trick 3D and Spyplane to create animated titles and effects for this spot for Nerf and Cartoon Network.
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Continue ReadingBenz Quality, Benz Innovation
Pat Benz is a brilliant scientist, whose insight and dedication to process have led him to create the purest and most naturally performing IOL monomers on earth. What’s an IOL…
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Continue ReadingAT&T Storefronts
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue Reading55th Grammys
The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …
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Continue ReadingCinema A La Carte: Choice
It’s Genre v. Genre, when viewers text to decide which films get aired in the this weekly movie block. For the voting frenzy, Superlux conceived an army of arcade-style genre…
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Continue ReadingSOL
How far would you go, to keep what matters most? SOL, Superlux’s sci-fi-themed, 48-hour Film Project debut, won best actor in the Atlanta competition, and was an official selection at…
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Continue ReadingWhole Foods House Recipes
To leverage digital signage in their stores, Whole Foods Markets tapped Food Network star Alton Brown to develop recipes around their high-value house brands Artisan and 365. Brown’s company reached…
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Continue ReadingSEEberger
Superlux created these in-scene effects to illustrate the number-crunching powers of a mythical red telescope, in a provocatively voyeuristic brand film by Quo Vadis.
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Continue ReadingCinema A La Carte: Battle
In this audience-feedback movie block, two films compete – for the same time slot. It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…
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Continue ReadingOur Future is Green
From the conversion of an abandoned granite quarry to a 2-billion-gallon reservoir and 300-acre city park, to the realization of the world’s largest brownfield reclamation project, to the revitalization of…
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Continue ReadingAT&T Storefront Signage
To realize a living, environmental “skin” for AT&T stores that will entice passersby to step inside and check out the latest offerings, Superlux combined images from the AT&T brand library…
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Continue ReadingBRD Elegant Technology
Benz R&D, creators of the purest and most naturally performing human-lens replacement implant materials on earth, are also pioneers in lens manufacture. We used extreme close-up camera lenses to capture…
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