Superlux Role Tag: concept

Miss Universe

To package the world’s premiere glamourfest, TNT Latin America turned to Superlux.  Our winning idea: drape fetching models in national flags.  We also shot the flags separately, translating fluid fabric…

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55th Grammys

The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …

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Cinema A La Carte: Choice

It’s Genre v. Genre, when viewers text to decide which films get aired in the this weekly movie block.  For the voting frenzy, Superlux conceived an army of arcade-style genre…

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Cinema A La Carte: Battle

In this audience-feedback movie block, two films compete – for the same time slot.  It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…

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Latin Grammy Awards

Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards.  We shot dozens of…

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Victoria’s Secret Fashion Show

It’s the Sexiest Night on Television – and in Latin America (a solid contender for World’s Sexiest Region) the Victoria’s Secret Fashion Show aired with a graphics package by Superlux. …

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53rd Grammys

When TNT-Latin America acquired broadcast rights to the 53rd Annual Grammy Awards, they turned to Superlux for their on-air package. AD Eric Carros designed a floating grid of video panels…

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American Music Awards

Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts.  Then implement the consensus favorite: shoot…

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