Superlux Role Tag: concept
Miss Universe
To package the world’s premiere glamourfest, TNT Latin America turned to Superlux. Our winning idea: drape fetching models in national flags. We also shot the flags separately, translating fluid fabric…
0 Comments
Continue Reading55th Grammys
The goal: capture the attention of viewers in 17 countries with a provocative Grammy Awards broadcast / promo package. The solution: a translucent graphic environment bathed in shimmer and color. …
0 Comments
Continue ReadingCinema A La Carte: Choice
It’s Genre v. Genre, when viewers text to decide which films get aired in the this weekly movie block. For the voting frenzy, Superlux conceived an army of arcade-style genre…
0 Comments
Continue ReadingCinema A La Carte: Battle
In this audience-feedback movie block, two films compete – for the same time slot. It’s a viewer-on-viewer texting battle, right to the air-time bell. A love of boxing posters inspired…
0 Comments
Continue ReadingLatin Grammy Awards
Superlux followed up our American Music Awards package for TNT Latin America with two integrated live action & graphics packages for the 9th-12th Latin Grammy Awards. We shot dozens of…
0 Comments
Continue ReadingVictoria’s Secret Fashion Show
It’s the Sexiest Night on Television – and in Latin America (a solid contender for World’s Sexiest Region) the Victoria’s Secret Fashion Show aired with a graphics package by Superlux. …
0 Comments
Continue Reading53rd Grammys
When TNT-Latin America acquired broadcast rights to the 53rd Annual Grammy Awards, they turned to Superlux for their on-air package. AD Eric Carros designed a floating grid of video panels…
0 Comments
Continue ReadingAmerican Music Awards
Having designed the preceding AMA package for TNT-LA, what does Superlux do for an encore? As always, start with a full range of concepts. Then implement the consensus favorite: shoot…
0 Comments
Continue Reading