To leverage digital signage in their stores, Whole Foods Markets tapped Food Network star Alton Brown to develop recipes around their high-value house brands Artisan and 365. Brown’s company reached out to Superlux to create animated renditions of the recipes. Superlux shot product stills to incorporate in the animations, and CD Mark Falls designed the spots around a whimsical interplay of ingredients. Original scores by Eddie Horst.
